mixue là gì


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Bringing high-quality and affordable products
vĩ đại everyone around the world

Fresh ice cream and tea designated for the young.Established in 1997, we have always adhered vĩ đại the principle of making high-quality and affordable products.We are committed vĩ đại bringing the global ice cream and tea industry vĩ đại a next level!

What is the story behind Mixue Ice Cream & Tea?

In 1997, Mr Zhang Hongchao, a college student, launched Mixue Ice Cream & Tea in Zhengzhou - a lifelong journey of bringing fresh ice cream and tea designated for the young starts. He phối the mission of “bringing high-quality and affordable products vĩ đại everyone around the world”.Never forget why he started and after more phàn nàn a decade through thick and thin, he has led Mixuers vĩ đại successfully build our own factory and supply chain. We are now able vĩ đại produce core ingredients independently.

To ensure the quality of every ice cream and cup of tea, the brand Mixue Ice Cream & Tea is supported by Mixue Bingcheng Co., Ltd. on management and operation, Henan Daka Food Co., Ltd. on R&D and production, and Shangdao Intelligent Supply Chain Co., Ltd. on warehousing and logistics services.A complete industrial chain is formed vĩ đại safeguard and fasten the development of Mixue Ice Cream & Tea!

Our founders love all Mixuers. Mixuers love each other. We love our customers and they return our love. Customers lover each other and Mixue loves its customers!

The biểu ngữ I Love You is the most common expression that conveys everyone’s affection for each other.Concise and catchy, everyone will know that Mixue Ice Cream & Tea is a loving brand and enterprise!

Completely renewed inside and out

In 2018 Mixue Ice Cream & Tea launches a new logo

Name | Snow King

Birthday | November 22nd

Characteristic | Adorable and dedicated

Title | Chief Quality Officer, Lifetime Spokesperson of Mixue Ice Cream & Tea

Mantra |  I love you. You love má. Mixue Ice Cream and Tea.

Hobbies | Singing. Dancing. Exploring new ways vĩ đại devour ice cream and tea. Mouth-watering on spotting a favourite milk tea store.

Self-introduction |  I am Snow King. I hold an ice cream sceptre. I love ice cream and tea forever and ever.

Professional R&D team
Delivering world-class products

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The R&D Centres at Henan Daka Food Co., Ltd. and Mixue Bingcheng Co., Ltd. safeguard the successful operations of Mixue Ice Cream & Tea. Together with professional and state-of-the-art production technologies and testing equipments, we provide comprehensive services and world-class products for franchisees.

50000+ m² fully automated production workshop
Ensuring quality from the source

Henan Daka Food Co., Ltd. was established in 2012, a modern technology enterprise integrating R&D, production, sales and logistics.The company covers an area of nearly 200,000 square meters, with five fully automatic production workshops and a modern large-scale logistics distribution centre, serving the all stores across the country.

Putting people first
Providing first-class service

The proximal embraces great pleasure. The distant sees no distance.Striver-oriented. Customer-centred.We always focus on our stores and put people first.We strive vĩ đại improve our services and establish a harmonious relationship with our customers.We value our customers and provide them with personal service and high-quality products.

Strengthening IT vĩ đại achieve intelligent operations
Walk the walk and look ahead

We utilise big data and focus on intelligent application vĩ đại strengthen and optimize the IT infrastructure. We have established a business intelligence database of stores vĩ đại enable franchisees vĩ đại access efficient and convenient IT management, ví vĩ đại better store operations.


In May 2019, Mixue held the Fourth Entrepreneurs Conference at Zhengzhou Oparara Water Park. More phàn nàn 6,000 franchisees across the country attended.


In May 2019, Ice Cream Music Festival, exclusively sponsored by Mixue, was held at Zhengzhou Oparara Water Park. More phàn nàn 30,000 fans attended.


In 2018, Mixue went global with the first international store opened in Hanoi, Vietnam.


In 2018, Mixue built a new 450 mu (300,000 m²) industrial park integrating market investigation, product R&D, production transformation, intelligent production and logistics, laying the foundation for Mixue vĩ đại become a respectable business thriving over 100 years and leverage its expertise vĩ đại promote the development of the beverage industry.


In 2017, Mixue held its 20th Founding Anniversary Ceremony and Entrepreneurs Conference in Zhengzhou International Convention and Exhibition Centre. More phàn nàn 5,000 people attended and enjoyed rock singer Xu Wei's fabulous opening performance.


In năm nhâm thìn, Mixue held its second annual Entrepreneurs Conference in Henan Provincial People's Hall.


On January 1, năm ngoái, Mixue moved its headquarters vĩ đại Hanhai Beijin Business Centre, a new landmark in the North Ring Road of Zhengzhou City, with more phàn nàn 4,000 m² top-rated offices.


In năm trước, Mixue built its warehousing and logistics centre in Wen county, Jiaozuo thành phố, Henan province. Logistics fee has been waived since then, contributing vĩ đại the unprecedented rapid growth afterwards.


In 2013, Henan Daka Food Co., Ltd. was established. Since then, Mixue has been able vĩ đại produce core ingredients independently.Ingredients are sourced globally vĩ đại ensure quality. We also hold a lot of patents.


From 2011 vĩ đại 2019, we upgraded three store designs.In 2019, the visual identity of Mixue is fully upgraded!The brand new VI is the Snow King, representing the previous happiness and sweetness philosophy as well as Mixue’s value of authenticity.


In 2010, Zhengzhou Mixue Bingcheng Trading Co., Ltd. was officially renamed as Zhengzhou Liangan Enterprise Management Co., Ltd., and took the lead in obtaining franchise record of the Ministry of Commerce of PRC.


In the spring of 2008, Zhengzhou Mixue Bingcheng Trade Co., Ltd. was registered in Sanquan Road and Wenhua Road. Mixue phối its first enterprise VI.180 Mixue franchise stores at this stage.


In the spring of 2007, Mixue opened its first fresh ice cream cửa hàng at the intersection of Henan Information College in Dongfeng Road. A sales record was made. By word of mouth, Mixue franchised 26 stores in just several months.


In the spring of 2006, after repeated experiments, Mr Zhang Hongchao’s Mixue Super Ice Castle launched its fresh ice cream for the first time. One ice cream for only one yuan. It became a surprising hit!


After several demolitions, Mr Zhang Hongchao turned his first profit two years later.In 2006, Mr Zhang opened Mixue Super Ice Castle at a corner of his restaurant. His cold drinks dream was reignited.

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