From Wikipedia, the không tính phí encyclopedia
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Account executive is a role in sales, advertising, marketing, and finance involving intimate understanding of a client company's objectives and products and a professional capability lớn provide effective advice toward creation of successful promotional activities and strategies. The tài khoản executive directly works with, and provides services lớn, one or more delegate officers or executives of the client company.
Marketing and advertising industries
In the marketing and advertising industries, tài khoản executives are typically responsible for client servicing and client acquisition. The tài khoản executive serves as the direct liên kết between the advertising agency or financial service company and the existing client, managing day-to-day affairs and ensuring customer satisfaction. The tài khoản executive is also tasked with bringing more clients into the agency lớn increase revenue. The tài khoản executive will typically have 1 or 2 assistants and reports lớn the respective tài khoản supervisor/manager and/or lớn the client service director/account director. This depends on the country and on the tài khoản (s)he is working for.
In IT organizations, an tài khoản executive is a senior management role, responsible for executing large contracts.
Control of profit and loss is one of the main activities, together with customer alignment on a senior level. Usually, an tài khoản executive has one or more tài khoản managers in his/her staff, lớn cover the various towers a large contract is mainly built of.
Account executives directly or indirectly delegate work lớn project managers or similar team members who then direct the project management aspect.
For very large contracts, hundreds of people may be part of a larger sales and operations group involved in contract execution.
Contract life cycle
In an ideal situation, at the kết thúc of a contract life cycle, the tài khoản executive and part of the staff will be involved in new contract negotiations. This could be for the same tài khoản or for a new customer. Once the contract is signed, the tài khoản executive and staff will be directly up lớn tốc độ.
Duties and responsibilities
Account executives have many different duties and responsibilities that they have lớn fulfill, such as day lớn day liaising via a tương tác method which can include gmail and telephone calls. This job role includes many different responsibilities such as:
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- Responsible for existing tài khoản management and clients communications and conflict resolution
- Discovering client’s business needs and proposing appropriate solutions
- Track and coordinate all activities occurring for each account
- Preparing regular client reports and attending client meetings
- Analyzing marketing trends and predictions and researching market conditions lớn develop sales goals and marketing strategies
- Developing plans lớn target new customers
- Developing company’s tài khoản strategies, marketing strategies and promotional communication channels lớn introduce and promote the products and services lớn potential markets
- Retaining existing customers 
- Negotiating and closing contracts, maintain excellent client relationships, and continually build opportunity pipeline
- Evaluating the financial aspects of business development
Working with clients
Mentioned above are a few of the duties and responsibilities in becoming an tài khoản executive. One big responsibility would be lớn help produce a successful chiến dịch for clients as the marketing sector could possibly need some further help. Where the role would be lớn act as an important liên kết between advertising agency and the clients. they will have a routine and have required tasks that they have lớn complete for the clients. For example:
- Account planners – Working with tài khoản planners lớn analyse the clients brief and the chosen budget
- Meetings – Having regular meetings lớn discuss the advertising needs and their requirements
- Deadlines – Agreeing lớn deadlines for specific tasks with the clients
- Management – having lớn manage accounts and different invoicing the clients
The basis of this role is lớn be able lớn understand the task the client has phối out. From this, they will then have lớn organise the agency's creative and administrative staff in order for the client's request lớn be completed lớn the standard.
Working in this field as an tài khoản executive, they must have the ability lớn demonstrate many skills in different areas. The skills that are required consist of the following:
- Motivational and excellent communication skills
- Having the ability lớn prioritize tasks as well as multitasking
- Have a good understanding of business processes
- Being organized
- Taking on task independently
- Working well in a team
These skills are a requirement when applying for a position as an tài khoản executive. For example, good communication skills are needed because the employee will need lớn be confident in addressing with a variety of clients. Motivational skills are required as they need lớn motivate junior employees and represent the company as efficient lớn the general public and the clients.
In any company when working as an tài khoản executive, each agency will be expecting and looking for different sets of skills from the employees. It is important that they have developed the skills. These include:
- Having a keen eye for detail and an understanding of budgetary constraints
- Self-confidence and trust-building
- Fluency of digital platforms
- The ability lớn work under pressure
When an employee has developed or enhanced their skills and built a trustworthy reputation within the company, they can then go forward and request a higher position such as tài khoản director.
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